Advokc Foundation
|Content Strategist and Copy Developer
, , Nigeria
Summary
Led content strategy and copy development for advocacy campaigns, significantly boosting audience engagement and program participation through data-driven initiatives.
Highlights
Developed and edited diverse content, including articles, social media posts, and newsletters, increasing audience engagement by 35%.
Scripted and executed over 10 reels and campaign videos, achieving a combined viewership of 50,000+ online impressions.
Designed and implemented storytelling frameworks for advocacy campaigns, resulting in 20% higher participation in community programs.
Conducted audience research and tailored copy for various formats, improving click-through rates (CTR) by 15% on campaign ads.
Produced compelling content promoting monthly X Spaces, attracting an average of 150 live attendees and boosting community participation.